Anyone interested in buying or selling real estate goes online to get the answers they are looking for when they want to learn about the market, available properties or any other kind of research. What does this mean for realtors? Online marketing is a necessity for any agent who wants to be successful in today’s real estate environment.  If you’re just getting started with your professional online presence, or if you need to reboot your already existing one, we will share today four great tips for great online marketing.

If you are wondering if you should have your own website when you are not your own broker, the answer is yes! Why? Because you are a brand on your own, and having a place where people can get to know you and your properties even when you are asleep, is a great thing.  You can link your website to any real estate database there is in the market so you can showcase your listings and any other property that hits the market and that elevates the opportunities to close a deal. It can be your dynamic, electronic brochure and host your blog and social media profiles so you can promote your own brand better and look more professional, successful and reliable.

Having a blog is one of the easiest ways to connect with an online audience. You can blog about many different topics around real estate; literally you can blog about anything you want. Make sure to give your readers useful information so you can become a go-to resource for your audience. When the time comes for any of them to buy, sell, or rent, your name will be the first one they’ll think of.

Social media will help improve the visibility of your website and blog. If you don’t have a website or a blog, then the more reason to at least have active social media profiles. The most popular channels used by agents and brokers are Facebook, Google+, Instagram, Pinterest, Twitter and LinkedIn. But having them open is not enough; you need to create meaningful and useful content on these sites to create a community of followers and potential clients.

It’s not just about opening the channels, having the website, and setting up the blog. That is only half the battle. You need a steady and constant flow of quality content to keep the audiences interested and growing. Your plan for marketing your content may need to adapt more than once over time because of market trends, consumer behavior or just because you want to change your strategy; the important thing is to have always a plan in place.

You could do this by yourself, hire someone to guide you during your first steps or even have someone helping you full time. What matters is that you get your brand and yourself out there for the clients of the world to find. If you need some help starting, give us a call; we can point you in the right direction anytime.